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COMMERCIAL

MILK & HONEY Films

Lucie Doležalová

Petr Simon

Petr Svoboda

Celebrating 50 years of Crystal Palace’s iconic sash, the film honours the shirt, the team’s die-hard supporters, and the generations connected by it. Created in partnership with Temporal, this energetic spot brings the club’s heritage to life while marking a new jersey reveal and the beginning of a game-changing partnership.

This film introduced Temporal as Crystal Palace’s new front-of-shirt sponsor for the 2026/27 season, with Crystal Palace’s sash returning to their home kit for the first time in 50 years.

Crystal Palace’s Selhurst Park is not only the backdrop of this spot, but also stars as ‘Nelson Road’, the home stadium of AFC Richmond in the series Ted Lasso on Apple TV+.

Crystal Palace

50 years of the Sash

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