For Lidl’s SILVERCREST celebrity social campaign featuring Andre Agassi, Milk & Honey delivered a commercial production in Los Angeles for German agency yddo. Leveraging our international production expertise, we bid through our Prague office in euros and scoped post-production in Prague, while reserving the US dollar budget for on-the-ground production in LA. This approach gave Lidl the efficiencies of international production planning, along with access to world-class local talent, union crews and locations, and a lean overhead.

Across the shoot, Lidl gained a suite of campaign assets, including broadcast hero films, behind-the-scenes social content and enough e-commerce product photography to maximize their production budget across multiple channels.